Multilingual marketing professional with experience supporting growth in multiple
industries.  Strengths include managing large international projects and teams,
working with different types of stakeholders, understanding customer needs,
developing action plans, and tracking results. In my last role, as Strategic
Marketing Specialist at Equifax, I redesigned processes resulting in a stronger
product pipeline and an improved customer experience, and helped formulate a
clearer growth strategy for specific product areas and a stronger brand
architecture. My psychology background is particularly useful in understanding
how customers relate to the brand and the business overall.
Experience
Guided customer experience, product lineup, branding, and strategy
Delivered insights to improve travel booking experiences, dining options, and
educational offerings
Engagements focused on consumer attitudes,
perceptions, advertising impact, and brand
awareness
Raul Perez, PhD MBA
Education
PhD, Psychology
Human Resources and negotiation courses at
MBA
BA, Psychology